The ASTA Story...

A world sculpted by two sisters, built on travel, artisanal design & timeless glamour.
From its outset, ASTA RESORT began at the intersection of craft and the feeling of being somewhere beautiful.

Helena and Jasmine Ammitzboell grew up in Sydney, Australia — their father's family living on the other side of the globe, in Copenhagen, Denmark. A childhood spent crossing hemispheres gave them a particular way of seeing: the ease of the Southern Hemisphere, the storied precision of the North. ASTA RESORT is what lives in that space between: glamour worn with ease, and the joy of a piece well-made.

Founded in 2021 on a dining room table in Sydney's Northern Beaches, The brand remains family owned and run by the sisters and their mother. Their journey has included collaborations with Belmond, Revolve & Kith. You can find our designs in our two flagship boutiques, our global e-boutique as well as select retailers.

About Helena & Jas

Throughout design school in Sydney, Helena frequently traveled to Southeast Asia, where she developed an interest in knitwear, particularly in cotton yarn on flat machines. Meanwhile, Jasmine spent most breaks at her sewing machine, honing her craft in cutting and garment construction.
Back in Europe, enamoured by fond memories of travel and the nostalgia of journeys to visit family across continents, they began designing resortwear pieces that embodied this state of mind.
After creating small capsules of summer dresses—with Helena photographing them on vacations in Italy and Greece—the sisters developed ASTA RESORT into a ready to wear offering, adamant to explore how resortwear as a category could be pushed to inspire a fully formed wardrobe that encapsulates youth and freedom.

The Paillette yarn

The shimmering paillette yarn quickly became the brand's signature, weaving a veil of lustre into life’s most special moments.
The sisters create four collections annually in intimate collaboration with artisans in Portugal, Italy, India, and the United States.
Discover the signatures

The Hand-beaded-wear

Collaborating with artisans in India to extend the ASTA sparkle into a hand-beaded line was a natural evolution in materiality for the sisters.
Today, limited-edition eveningwear forms a seasonless expression of the brand’s world.
Discover silks & beading