The Brand
ASTA RESORT: A destination of hedonism, where days are well-lived, sun drenched and carefree.
Founded by Helena Ammitzboell, Asta Resort is a concept dedicated to the hedonistic lifestyle of resort living. Straying away from the traditional fashion calendar, we release two main resort & swim collections per year, making us a summer all-year-round brand. Crafted from the most sublime fabrications, each piece is designed to be fuss-free and always be vacation-ready, taking nods from Ammitzboell's Danish heritage - where visual minimalism meets intense global interconnectedness.
design philosophy
We design our pieces with longevity in mind, and a sophistication to kill. Creating classic cuts with versatile wearability that carry a sense of summery nostalgia from year to year, outlasting ephemeral trends.
Our prints are designed from hand drawn motifs in our Sydney studio. We work closely with our manufacturers here in Australia, Hong Kong and Bali to bring our designs to life in the best fabrics, cuts and quality possible, while always producing small and exclusive runs to reduce our carbon footprint.
All Asta Resort products are ethically made, focused on recycled fabrics and single-use plastic-free.
