Our New York City Boutique located in the vibrant heart of Soho surrounded by the neighborhood’s iconic cast-iron architecture and creative energy, the space is thoughtfully designed to showcase our collection in a refined yet contemporary environment. We invite you to taste our selection of authentic gelato from Puglia at our in-store Mini Gelateria. While you shop, discover a special vintage curation collaboration at our very own Vintage Bar—the perfect finishing touch for your Asta look.